The Challenge:
The producers of Jimmy Two-Shoes, Breakthrough Films and Television, needed an interactive partner who could help them create an engaging interactive component to their kids' TV series.  They had won funding through the Bell Broadcast and New Media Fund with an ambitious concept, and needed someone who could execute on it: a compelling multi-level game that would reach the target audience of young children aged 6-10.  Of course, they found just what they needed with E-Axis.

The Execution:
Working with our television production partners at Breakthrough and the broadcaster Teletoon, we developed a multi-level Flash-based gaming experience. Our strategic implementation of the concept draws kids in with simple but addictive gaming mechanics, and keeps them coming back in the hopes of getting their name on the high score board, on achieving a better ranking on the innovative Misery Meter.

As a cross-platform project, it was imperative that we create an experience that extended and enhanced that of the originating television series.  In the show, Jimmy Two-Shoes is an irrepressible optimist who finds himself in the most miserable place on Earth.  His nemesis is Miseryville's megalomaniacal chief executive, Lucius Heinous the Seventh.

For the game, young players can play in one of two modes -- as either Jimmy or Lucius -- through eight missions in four fun filled locations that are packed with all the characters from the show, including all the hilarious ‘villians’ of  Miseryville.  The ability to play as either character gives the missions two very different perspectives, and greatly increases the fun and replayability of the game.

The Result:
The Jimmy Two-Shoes interactive experience launched in March of 2009 on the Teletoon website.  It was very well received by its audience: in the first two months, the 8 Jimmy Two-Shoes games racked up over 1,000,000 plays.