Herbal Essences - Fantasy Hair

The Challenge:
To create a destination site for Herbal Essences® geared towards women aged 18 – 35 years old while integrating video and viral text messaging.

The Execution:
Working closely with our agency partners keeping true to the original concept and creative, we developed out this unique brand site.  Built in Flash™, integrating tons of video and supplying smooth delivery to site.  Visitors (primarily females, aged 20 – 45 years old) were invited to engage in a fantasy "textual relationship" with their "Fantasy Dream Guys".  Combined with this was an enter to win contest, along with the ability to post components to the user's Facebook™ page.

The Result:
Both our client Arc Worldwide™ (the digital arm of Leo Burnett Worldwide™) and their client Herbal Essences were delighted with the result.  They were so happy, in fact, that the project was expanded from its original scope to encompass a Valentines Day promotion with "New Dream Guys" added especially for the event.

At CBC, we are very careful when it comes to selecting partners and vendors for our children's zone. E-axis delivered a terrific creative proposal, and then produced our content ahead of schedule. It's not often that you can find a shop that can manage to deliver both at the same time. We would not hesitate to work with E-axis again.
Ted Brunt
Chief, Online Producer Children & Youth, CBC