Social Media and Engagement

Social media gives brands an exciting opportunity to interact with consumers.

Explosive growth is now realistic with comprehensive social media marketing strategy and implementation.

Our social media strategy includes:

  • Learning about your business model and goals
  • Analyzing your existing media metrics
  • Refining your media message across multiple platforms
  • Creating a campaign to support short and long-term objectives

Our campaign planning focuses on:

Driving fan growth Widely distributing your brand’s message Engaging and entertaining your customers

Our primary goals after launching your campaign is:

  • Optimizing the application’s user base through media buying.
  • Tracking the success of short and long - term campaigns with analysis tools.

Facebook Pages and Applications

Facebook applications are a new way to interact with the customers in an indirect manner. Through Facebook applications, you can both sustain and develop customer relationships. Branded applications act as means of engaging customers to the fullest while increasing brand awareness and loyalty. Interactive applications engage the consumers, making them your friends. You can effectively achieve viral marketing objectives through Facebook applications. Generate traffic by creating awareness among non-users through newsfeeds and updates by existing users.

J. Walter Thompson and connect@jwt partnered with e-axis to create 4 online games for the Trident "Amazing Taste Adventure" promotion. It was not an easy task, considering all the requirements we put forth, including originality, creativity, game play sophistication, back-end tracking and of course a powerful expression of the Trident brand to engage our target audience. Thank-you, e-axis for all your hard work and vigilance. We were thrilled with the result!
Denise Wong
Managing Director, connect@jwt