J. Walter Thompson and connect@jwt partnered with e-axis to create 4 online games for the Trident “Amazing Taste Adventure” promotion. It was not an easy task, considering all the requirements we put forth, including originality, creativity, game play sophistication, back-end tracking and of course a powerful expression of the Trident brand to engage our target audience. Thank-you, e-axis for all your hard work and vigilance. We were thrilled with the result!

Denise Wong

Managing Director, connect@jwt